Loyal3

Loyal3 is a discount brokerage house that is different from all of the existing ones. With traditional stock brokers, you pay a commission every time you make a trade. With Loyal3, all trades are free. I like free!!

Pros:

• Free stock trades.
• Low Minimum Deposit - You only need $10 to start investing.
• Easy to Use Interface.
• Automatic Monthly Stock Purchase Plan.
• Fractional Shares - When purchasing, all of your money is invested.

Cons:

• Limited Stock Selection. As of September 2015, only 66 stocks available.
• No Retirement Accounts available.
• No Investment Guidance
• Delayed Buy/Sell Execution.

The following are the stock options:- 
Consumer Cyclicals: 
Wal Mart Stores Inc (WMT); Target Corp (TGT); Starbucks Corp (SBUX); Nike Inc (NKE); McDonald's Corp (MCD); Walt Disney Co (DIS) and Hasbro Inc (HAS) among others.

Consumer Non Cyclicals:
Unilever PLC (UL); Dr Pepper Snapple Group Inc (DPS); PepsiCo Inc. (PEP); Kraft Heinz Co (KHC); Hershey Co (HSY); Coca-Cola Co (KO) among others.

Technology:
Apple Inc (AAPL); Microsoft Corp (MSFT); Intel Corp (INTC); Google Inc (GOOGL) and Facebook Inc (FB)

Berkshire Hathaway Inc (BRK.B) is also an investment option.


My Strategy:

• Invest a fixed amount i.e. approx $200 - $300 every Tuesday.
• Dollar cost average into stocks that have fallen off their 52 week highs. 
• Invest in dividend aristocrats: WMT; TGT; MCD; KO and PEP.
• Invest in high growth stocks: GOOGL; AAPL; FB; NKE; DIS and Starbucks.